With technology surrounding us everyday now, no one relies on old methods of marketing like word of mouth, and personalised marketing. It probably would not give the same benefits that digital marketing can.
What is digital marketing?
A wide variety of marketing techniques and technologies that are used to reach customers and consumers online is what digital marketing is. Online marketing has allowed the marketing industry to revolutionise as it allows companies and organisations to establish a brand identity!
Types of Digital Marketing
- SEO ( Search Engine Optimization)
The purpose of SEO is to encourage a company’s website to rank higher in Google search results, resulting in more traffic from search engines. To do so, SEO digital marketing malaysia marketers look for words and phrases that people use to seek information online and include such keywords into their own content.
So, what are some ways to boost a website’s SEO? It’s critical to recognise that one of the factors that makes SEO difficult is that the answer to this query is constantly contingent on Google and its most recent algorithm. Keeping that in mind, from Moz’s Beginners Guide to SEO, here are a few of the most critical factors for SEO strategists and marketers in general to grasp about how SEO works today:
- Content indexing – It’s critical to make it easy for search engines to understand what your site’s content is by including alt text for pictures and text transcripts for video and audio.
- Good link structure – Search engines must be able to “crawl” your site structure in order to find all of your content. An SEO professional can style links, URLs, and sitemaps in a variety of ways to make them more accessible to site crawlers.
- Keywords and targeted keywords – One of the essential building blocks of SEO is properly deploying your keywords – i.e. the search phrases you want your site to be discovered for – in your content and headers. The practice of “stuffing” your content with as many keywords and keyword variations as possible is no longer recommended. Writing high-quality content with keywords in the headers and a few times in the crawlable page content is now considered best practice, and pages will rank higher in search results.
- Pay-Per-Click (PPC)
Paid adverts and sponsored search engine results are referred to as pay-per-click. This is a short-term kind of digital marketing, which means the ad will disappear once you stop paying. PPC, like SEO, is a strategy to boost a company’s internet search traffic.
Advertisements that appear at the top and sides of a page of search results, ads that appear when surfing the web, commercials that appear before YouTube videos, and ads that appear in mobile applications are all examples of pay-per-click advertising.
Another feature that sets pay-per-click apart from SEO is that you just pay for the outcomes. In a conventional PPC arrangement, such as a Google AdWords campaign, you will only pay when someone clicks on your ad.
When a user clicks on your ad and visits your website, Pay-per-click advertising allows you to spend almost any amount of money. Some businesses may get a return on their investment of a few hundred dollars, while many huge businesses spend tens of thousands of dollars every month on pay-per-click advertising.
The cost of running an ad or promoting your search results is mostly determined by the level of competition for your keywords. Keywords with high competition, those with a lot of people looking for them and a lot of sites wanting to be discovered for them will cost more, while keywords with lesser competitiveness will likely cost less.
You may specify whether your ad or promoted results are displayed to people all over the globe or solely inside a certain geographic region when you set up a pay-per-click campaign. If you’re promoting a brick-and-mortar company, this option to personalise by location helps you avoid wasting ad revenue by delivering advertisements to individuals who don’t reside near your shop.
- Social Media Marketing
This encompasses everything a company does on social media. Although almost everyone is acquainted with social media, marketers must use it in a planned and integrated manner. Social media marketing is much more than merely posting to social media sites and reacting to comments.
Efforts must be organised and consistent rather than an afterthought if they are to be successful. To help keep posts consistent, there are many online tools available to automate and schedule social media posts, although marketers only should use automation as a tool, not a “set it and forget it” solution. If there is no genuine person behind the postings, users will immediately find it out.
Social media marketers should not operate in a vacuum from the rest of the marketing team. Social marketers must collaborate with the rest of the marketing team to ensure that their messaging is consistent across all platforms, both online and offline, so that the whole brand is presenting the same narrative.
Analytics is an important aspect of social media marketing: social media marketers must be adept at assessing the success of their postings and developing plans based on that information. Another incentive for marketers to measure and monitor their initiatives on a regular basis is that this information helps them to show a campaign’s return on investment and if it added value to the organisation.
- Content Marketing
To raise brand recognition, content marketing employs narrative and information sharing. The ultimate aim is for the reader to take a step toward becoming a client, such as seeking additional information, joining an email list, or purchasing something. Blog entries, resources like as white papers and e-books, digital video, podcasts, and much more are all examples of “content.” It should, in general, first and foremost deliver value to the customer, rather than just market the brand or attempt to sell something. Content marketing is about developing a long-term, trustworthy connection with your consumers that may lead to several purchases over time rather than just one.
Material marketing works in tandem with other forms of digital marketing: it’s a means to combine SEO search phrases into new website content, and the results may be disseminated through social media and email marketing. Analyzing your content marketing statistics may reveal a lot about your customers: what are they searching for when they come to your site? What kind of information entices people to remain longer on the site and explore around? What kind of things pique their attention and cause them to leave?